This summer provided me with an opportunity to produce some exciting content for one of the tightest clothing stores in the area, Bleach. It was a fun challenge & just the kind of project I needed.
This was the first in a series of videos for promoting Bleach. It was a real test capturing what the store’s about & stuffing it into 30 seconds, but I’d say I passed… Not necessarily with flying colors, though…
(Watch in HD on Vimeo!)
Bleach goes by the slogan ‘Clothing-Culture-Connect’. This video ended up being more about the ‘culture’ aspect, in that the clothing wasn’t really on display & there wasn’t much to show how Bleach connects with the community (which is addressed in the second video).
I’m happy with the results, but if I were to do it over again, I would have spent more time outfitting the on-screen talent to make sure everything they wear reflects well on Bleach. I also would have shot the longboarding footage in a less crowded area or earlier in the day. Lastly, I probably would have chosen a different song, as I can imagine the jarring repetitiveness of this track might be a real turn off for some. Other than that, I think I did a satisfactory job.