BLEACH TACOMA (30 Second Spot)

This summer provided me with an opportunity to produce some exciting content for one of the tightest clothing stores in the area, Bleach. It was a fun challenge & just the kind of project I needed.

This was the first in a series of videos for promoting Bleach. It was a real test capturing what the store’s about & stuffing it into 30 seconds, but I’d say I passed… Not necessarily with flying colors, though…

(Watch in HD on Vimeo!)

Bleach goes by the slogan ‘Clothing-Culture-Connect’. This video ended up being more about the ‘culture’ aspect, in that the clothing wasn’t really on display & there wasn’t much to show how Bleach connects with the community (which is addressed in the second video).

I’m happy with the results, but if I were to do it over again, I would have spent more time outfitting the on-screen talent to make sure everything they wear reflects well on Bleach. I also would have shot the longboarding footage in a less crowded area or earlier in the day. Lastly, I probably would have chosen a different song, as I can imagine the jarring repetitiveness of this track might be a real turn off for some. Other than that, I think I did a satisfactory job.


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One Response to BLEACH TACOMA (30 Second Spot)

  1. Brandon says:

    Hi Sam,

    You’re editing style is really fantastic. It seems like your from Seattle, too, yes? I’m have an in-house creative job in the area, but don’t yet have too many connections. It would be fun to cross paths someday. Do you mainly shoot with DSLR?


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